How Is UIHC Using Telemedicine to Address Rising Flu Cases?

March 7, 2025

The University of Iowa Health Care (UIHC) has taken proactive measures to address the surge in flu cases during this season by significantly expanding its telemedicine services. The increased utilization of telehealth aims to manage the rising demand for medical attention while providing convenient access to care for patients during the cold and flu season. This initiative has become essential as the institution has recorded a notable 11 percent increase in influenza cases compared to the previous year, making the availability of remote healthcare a crucial component in handling the influx of patients.

Expansion of Telemedicine Services

Telemedicine, which allows healthcare providers to deliver services remotely through electronic communication platforms, has become a cornerstone of UIHC’s approach to managing the flu season effectively. The institution has experienced a significant rise in flu-related visits, prompting the expansion of telemedicine hours and appointment slots to ensure patient needs are met promptly. From January 1, 2024, to April 1, 2024, UIHC saw 1,840 flu-related visits, whereas this season has already witnessed 2,042 visits, indicating a sharp rise in cases that necessitate such an expansion.

Christina Kopp, the lead advanced practice provider for UIHC’s walk-in clinics, explained that telemedicine services have been extended into the evening hours to improve accessibility. This adaptability ensures that the appointment availability aligns with the daily demand from patients, guaranteeing comprehensive community access to healthcare services. By increasing the number of providers and extending service hours, UIHC aims to offer a more flexible and responsive telehealth system that can cater to the diverse needs of its patients during this challenging flu season.

Addressing Quality and Efficiency Concerns

As telemedicine usage has risen, some patients have expressed concerns regarding the quality of care compared to traditional in-person visits. Second-year University of Iowa student Sara Malik shared her experience, noting that her telehealth appointment did not meet her expectations. She felt that only home remedies were suggested without additional testing, highlighting a perceived shortfall in the quality of care provided remotely. Such feedback underscores the necessity of balancing telehealth with in-person care to meet patient expectations effectively.

Kopp acknowledges these limitations, particularly the inability to perform full examinations and testing during telemedicine appointments. However, she emphasizes that telemedicine remains highly effective for managing most cases of respiratory illnesses. For situations that require further examination or specialized testing, patients are referred to in-person visits to ensure they receive comprehensive care. This hybrid approach aims to make the most of telehealth’s advantages while addressing its limitations, ensuring that patient care standards are maintained robustly.

Integrating Diagnostic Capabilities

An important feature of UIHC’s telemedicine service is the integration of diagnostic capabilities, allowing healthcare providers to order additional tests during remote consultations. Flu and COVID-19 tests, blood work, and X-rays can be ordered through telehealth, and these procedures can be completed at nearby clinics without the need for an additional appointment. This integration streamlines the diagnostic process, making it more efficient and convenient for patients while ensuring accurate diagnoses are made.

The ability to issue prescription orders remotely further enhances the efficiency and effectiveness of telemedicine services. In cases where there is a clear exposure history to influenza, providers can prescribe treatments like Tamiflu without necessitating further testing. This capability is particularly beneficial during peak flu season, as it allows for the timely administration of necessary medications, helping to mitigate the severity and spread of the flu among the patient population. These capabilities make telemedicine a valuable tool in the healthcare system.

Patient Experience and Feedback

UIHC has introduced several innovations to improve patient experience and make telehealth visits more efficient. One such innovation allows patients to notify the clinic when they are on their way, reducing waiting room times by providing the clinic with an expected arrival update. This small but impactful change has been well-received by patients who appreciate the reduced wait times and enhanced convenience of their healthcare visits. These efforts to streamline the process have made telehealth an attractive option for many.

Hattie Ruhland, a fourth-year University of Iowa student, praised the convenience and quick access provided by telemedicine. She emphasized how easy it was to make same-day appointments, which helped streamline her access to care significantly. The ability to receive timely medical attention without enduring long waits at the clinic has made a positive impression on patients who have turned to telehealth for their healthcare needs. This feedback indicates that telemedicine can complement traditional healthcare methods effectively.

Balancing Telehealth and Traditional Care

The University of Iowa Health Care (UIHC) has proactively responded to the uptick in flu cases this season by significantly expanding its telemedicine services. This strategic move aims to handle the growing demand for medical care while providing patients with convenient access, especially during the prevalent cold and flu season. The importance of this initiative is underscored by an 11 percent increase in influenza cases compared to the previous year, highlighting the need for readily available remote healthcare solutions. With the rise in flu cases, the expanded telehealth services allow patients to receive medical attention without the need for in-person visits, thus reducing the risk of spreading infections further. This proactive expansion not only manages patient influx but also ensures timely medical attention, making UIHC’s approach indispensable during this flu season.

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