Clinical & Pharma

Perx Health App Enhances Chronic Disease Management with Rewards
Clinical & Pharma Perx Health App Enhances Chronic Disease Management with Rewards

Chronic health conditions often require intensive management and adherence to complex treatment plans designed by medical professionals. However, research indicates that around 50% of patients with such conditions fail to adhere to these plans. This insight inspired Hugo Rourke and Scott Taylor to

How Do Pharma Ads Impact Health Awareness and Patient Trust?
Clinical & Pharma How Do Pharma Ads Impact Health Awareness and Patient Trust?

Pharmaceutical advertising plays an increasingly influential role in the healthcare decisions of patients and the practice of medicine by physicians. A recent survey conducted by Magna and DeepIntent, encompassing over 2,000 participants, sheds light on the multifaceted effects of

Michael Klepser Awarded Pinnacle Award for Healthcare Improvement Efforts
Clinical & Pharma Michael Klepser Awarded Pinnacle Award for Healthcare Improvement Efforts

Michael Klepser, a Pharmacy Practice professor at Ferris State University, has made significant strides in the field of healthcare quality improvement. Recently honored with the Pinnacle Award by the American Public Health Association Foundation, Klepser has become the first faculty member from

Navigating a Health Diagnosis: Essential Tips for Your Medical Journey
Clinical & Pharma Navigating a Health Diagnosis: Essential Tips for Your Medical Journey

Receiving a significant diagnosis, such as cancer or a chronic illness, can be an incredibly shocking and life-changing event. The immediate reaction often involves a whirlwind of emotions, from denial and anger to fear and sadness. As you embark on what could be a long and difficult journey, it is

Nursing Aides Face PTSD from COVID-19, Demand Systemic Reforms
Clinical & Pharma Nursing Aides Face PTSD from COVID-19, Demand Systemic Reforms

The COVID-19 pandemic forced many nursing aides into perilous working conditions that took a severe toll on their mental and physical health. These healthcare workers, often underpaid and overworked, are now grappling with post-traumatic stress disorder (PTSD) and are calling for systemic changes

Can Direct-to-Consumer Sales Transform Pharmaceutical Access?
Clinical & Pharma Can Direct-to-Consumer Sales Transform Pharmaceutical Access?

In recent years, the pharmaceutical industry has witnessed a significant shift towards direct-to-consumer (DTC) sales and services. Pharmaceutical companies are increasingly moving to sell their products directly to consumers, bypassing traditional intermediaries like wholesalers, distributors, and

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