The Obama administration is rolling out a new and broader marketing strategy to get more Americans to sign up for health coverage under the Affordable Care Act, taking to Instagram and sending millions more Americans direct mail.
The Obamacare marketing effort will include more than 10 million pieces of direct mail, a huge increase from 800,000 Americans targeted by mail last year, according to the Centers for Medicare & Medicaid Services (CMS), the agency rolling out the law. In addition, a social media campaign will, for the first time, include images and video ads on Instagram to target millennials.
