From Oprah Winfrey to Apple’s Tim Cook, some of the world’s most successful people wake up early to start tackling tasks. Productive morning routines are so highly associated with success that leadership expert Robin Sharma wrote about the strategy in a bestselling book called “The 5am Club.”
Early birds have flocked to social media to post videos of themselves exercising, enjoying nature, meditating, journaling or eating a fresh breakfast. On TikTok, the tag #5amclub has millions and millions of views, while #morningroutine has nearly 25 billion. The trend has also led to a popular vlog format where people share their “5-to-9s” before their 9-to-5s.
