CVS has been a dominate force in the retail pharmacy market for some time—but could the popular retail chain become the next major player in the digital health movement? According to its Chief Digital Officer Brian Tilzer, it’s getting there.
With the success of the MinuteClinic under its belt, the major drugstore chain is now offering a number of digital tools for its pharmacy customers. However, the online tools were designed with more than customer conveniences in mind. CVS is looking to play a major part in helping its pharmacy patients better manage their chronic conditions, by arming them with everything they need to manage their medications. It’s a small step in the direction of what CVS hopes will create a much bigger picture when it comes to helping its customers manage their health.
