When Robin Chase co-founded Zipcar in 2000, she saw an opportunity to turn a “world of scarcity” into a world of abundance. Her vision was simple: Make renting a car as easy and convenient as getting cash from an ATM.
In her book, Peers Inc, Chase describes the sharing economy as a historic opportunity to “combine the best of people power with the best of corporate power.” Zipcar tapped the excess capacity of idle cars and made it more attractive for consumers to rent than to own. The result was fewer cars on the road, less congestion, and lower carbon emissions.
