Cost transparency is a driving force in the American market. Whether consumers are looking to purchase a latte, a plane ticket, or surgery, they increasingly expect to pay an “out-the-door” price– something that includes all labor and materials as well as the finished product or service. When polled, 66% of Americans indicated that they would shop for care if prices were publicly disclosed. And in pursuit of competitively and transparently priced services, some patients attempt to shop locally; more and more, however, consumers flock to medical tourism– a practice that is quickly rebounding to its pre-pandemic popularity.
