When covid-19 vaccines became available, Colorado public health officials initially relied on mass vaccination events publicized through Facebook, email, and texts, and required Coloradans to book appointments online. But when that go-big strategy drove large disparities in who was getting vaccinated, public health departments in the Denver area decided to go small instead.
They provided “microgrants,” small sums for one-time projects, to community organizations serving immigrants and minorities, and allowed those groups to determine how best to use the money.
