This past year has been especially challenging as inflation costs continue to touch all aspects of daily life, leading to tough choices for many consumers as we finished the holiday season and look to goals and planning for 2023. In fact, two out of five (40%) survey respondents said inflation changed the way they shopped for the holidays.
As consumers adjust their spending habits, many are finding ways to strategically adapt to this economic challenge. And after the past few years, the need to “normalize” the holiday season may have overridden the requirement to be frugal.
