Virta Health has a bolder mission than most health-care companies. Rather than encouraging customers to follow their drug regimen, it aims to reverse chronic disease through lifestyle change — and ultimately to wean its users off their medications entirely.
Virta CEO Sami Inkinen initially had no intention of getting into health care. In 2014 his former company, Trulia, merged with Zillow in a $3.5 billion deal, which left him with a personal fortune. He wasn’t planning on starting another company, let alone a virtual medical clinic, but he had a personal experience with health care that prompted him to get involved in the space.