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Reputation vs. Effectiveness: Is Patient Engagement Real?

August 21, 2018

Whether it’s stock trading with a few clicks on a smartphone, streaming new music before the vinyls hit the shelves, or receiving a wardrobe from a personal stylist without ever stepping into a store, technology’s potential to revolutionize the consumer experience is ubiquitous across industries. The healthcare sphere is no exception to this, and in recent years a rash of digital health tools and connected devices have flooded the marketplace, promising cheaper care and better outcomes, all while personalizing the consumer experience.

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