In today’s mobile-first environment, it’s somewhat surprising that nearly 30 percent of healthcare providers still use phone calls — and only phone calls — to ensure patients make it into their scheduled appointments. While fewer Americans tend to answer their phone calls, they do use their phones for text messaging. In healthcare, the benefits of text message appointment reminders are increasingly recognized and on the rise, but this is only the tip of the iceberg when it comes to providing a truly engaging patient experience.
