Things are bad, and they’re getting worse.There’s a huge disconnect between the patient’s perception of experience in healthcare and what healthcare thinks it’s delivering. That’s according to a new study of The State of Consumer Healthcare from GE Healthcare Camden Group and Prophet, a global brand consultancy.
America’s healthcare consumers have radically transformed from “passive patients” to savvy consumers who are empowered with provider choices and purchase options. Newfound customer expectations for convenience, reasonable costs and service experience are tough and demanding, and by this analysis, the healthcare industry isn’t adequately answering the challenge.
