Text messaging is an increasingly popular way for businesses to interact with their customers. In this guest post Dave Rich, VP of product at a software company/carrier that provides direct access to telephony resources and advanced communication services, explains how hospitals can leverage short message service (SMS) as a communications channel to make the patient experience easier and more convenient.
A recent national survey found that consumers overwhelmingly prefer SMS when engaging with businesses, finding it more relevant and timely than email or voice communications.
