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How Healthcare Can Take A Consumer-First Cue From Small Business

December 4, 2023


“Bang Head Here.” This message was printed above a large black circle, push-pinned to a practice’s front desk the day Zocdoc’s user research team visited to better understand their patient engagement challenges. If this is not a representative sign of the state of America’s independent medical practices, I don’t know what is.

I can relate. Throughout nearly a decade of medical training, I spent tens of thousands of hours becoming an expert in things like peak airway pressure, nerve conduction velocity, and ion channels.

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