Stanford University’s School of Medicine recently launched a Center for Digital Health to promote partnerships and perform clinical research. Now, across the country, Penn Medicine in Philadelphia also has created a Center for Digital Health, which evolved from its Social Media Laboratory, led by Raina Merchant, M.D., associate vice president for the University of Pennsylvania Health System.
Merchant’s cultivation of partnerships from across the university — with Wharton, Annenberg, and the School of Engineering and Applied Science — have mapped a strategy and process to systematically evaluate how social media platforms can affect health, and develop new ways for clinicians to improve care delivery through these channels.
