When interacting with industries such as retail, hospitality, and finance, we’ve all become accustomed to quick, effective, and personalized customer service. It’s no surprise that when it comes to healthcare, consumers are now seeking a better customer experience on par with the quality of the clinical care they have come to expect. Today’s members and patients are looking for their health plans and providers to accommodate their technology preferences and provide convenient, empathetic, and helpful interactions as they navigate the healthcare ecosystem.