The General Data Protection Requirement (GDPR) is top-of-mind in health care right now, but the specifics of how it’s going to reshape the health care industry are still a bit hazy. Whether in the implications of marketing and cloud-based data usage for health care companies with an extensive European presence or how data protection standards will slowly promulgate back through the Business Associates of Covered Entities, a decade of change is on the way as health care digests these regulations.