Tag: social influence

Innovation, Research

Changing your mind based on information, or simply to conform? Brain activity differentiates between types of social influence

March 3, 2022

Via: ScienceDaily

Researchers led by Ali Mahmoodi at the University of Freiburg in Germany have characterized brain activity that occurs when we are socially influenced to change our minds. Publishing in PLOS Biology on March 3, the study shows how the brain […]