“Bang Head Here.” This message was printed above a large black circle, push-pinned to a practice’s front desk the day Zocdoc’s user research team visited to better understand their patient engagement challenges. If this is not a representative sign of the state of America’s independent medical practices, I don’t know what is.
I can relate. Throughout nearly a decade of medical training, I spent tens of thousands of hours becoming an expert in things like peak airway pressure, nerve conduction velocity, and ion channels.
