Almost monthly, I offer goals for consideration and challenge you to set goals for your staff. As you do this, remember to keep striving longer than you think should be necessary. For example, reaching out to former patients who have a diagnosis or family history that would benefit from a routine eye health appointment, but, who just don’t come in for a visit.
A goal of asking technicians and administrative staff to make what I refer to as “regular recall” phone calls daily is an appropriate tactic. I think no one has such a full day that 25 phone calls can’t be made.
