Driven in part by high deductibles, Americans are increasingly looking at their healthcare choices in the same way they shop for other commodities, comparing prices and quality to get the most for their money.
Hospitals, health systems, and insurers are responding with more transparency and price estimation tools to help the consumer. So why aren’t more consumers using those resources?
Part of the answer lies in how the healthcare community has only partially adopted the consumer approach to selling its services, said Jean-Pierre Stephan, head of customer relationship management at Accenture, the multinational consulting company with a strong presence in healthcare.
