The first step toward better health outcomes happens when people become proactive about protecting their own health and well-being. Proactive action rarely appears out of nowhere, though — most of us need some inspiration to start thinking about living healthier lifestyles.
That’s where health insurance plans have a real opportunity to help. Health plans can be that spark for their members: They can encourage healthier living while ensuring that members have access to the best care. For health plans, ongoing member engagement is the key to developing relationships that inspire true behavior changes and improved outcomes.