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E-cigarette maker Juul’s value slashed to $24 billion by hedge fund investor, WSJ says

October 4, 2019


A hedge fund that owns equity in Juul Labs reportedly slashed the value of its stake by more than a third to a price that values the e-cigarette maker at $24 billion.

Darsana Capital Partners recently wrote down the value of its investment in the embroiled c-cigarette maker, the Wall Street Journal reported Friday, hinting at the toll heightened regulatory hurdles are taking on its business.

Darsana is one of a number of hedge funds that saw big gains in its Juul investment last year following its deal with global tobacco company Altria. A representative for Darsana couldn’t be reached for comment.

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