Amazon is quietly talking to health insurance companies about new ways to integrate its online pharmacy services into their medical plans and employer health benefits.
The online retail giant, working under the PillPack by Amazon pharmacy brand rolled out in the last year, is winning over health insurers through their health plan enrollees.
Take Blue Cross Blue Shield of Massachusetts, which is working with Pillpack to integrate pharmacy services in the insurer’s app and website, in the kind of deal that could be a boon of new customers for the online pharmacy. The Massachusetts Blues plan said it was the first health plan to offer such “direct integration” and they did so because PillPack by Amazon’s services were so popular with Blue Cross health plan enrollees.
