Is there any financial decision that we dread more than the annual chore of choosing a health insurance plan? It’s got everything we hate: choice and information overload, time pressure, ambiguity and confusion, consequences worth thousands, uncomfortable scenarios involving disease and injury, inscrutable jargon coming at a time of the year full of other business, family and personal obligations.
I have written before about how there’s no rational way for people without serious financial programming experience to choose the best health plan under these conditions.
