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Social norms can influence mask use behavior

October 28, 2020

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To mask or not to mask – and which mask to use? With public health guidance about masks in the United States confused by political hedging, clarity around mask use is increasingly important, especially as the western U.S. battles the twin crises of wildfire smoke and COVID-19.

“The CDC is the gold standard of where we find guidance to protect our health, but it’s also really important for that information to be spread in ways that people can access and understand it,” said Francisca Santana, a Ph.D. student at Stanford University and lead author of a perspective review on mask use published in Environmental Research Letters Oct. 28. “Unfortunately, just a website online may not be effective at communicating that information.”

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