Healthcare consumerism is not just a buzzword. It’s a movement changing the reality of how it is delivered. Retailers and other industries like banking and travel with strong consumer strategies understand how to appeal to consumers through convenience and simplicity, two characteristics that is trying to emulate.
A 2020 consumer experience study uncovered that the process of finding, accessing and paying for in the U.S. is so inconvenient that half of the consumers surveyed said they have avoided seeking care altogether.
