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Hospitals Need New Approaches for Attracting Cost-Conscious Consumers Starting with Payment

January 18, 2023

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For one out of three consumers, inflation is the top reason they fear being unable to pay for an unexpected medical expense. Yet consumers want to prioritize health and fitness spending in the year ahead, an Accenture survey found. In fact, 80% plan to maintain or increase their healthcare spending in 2023 despite concerns about the economy.

For healthcare organizations, these statistics are indicative of the need to more broadly communicate patient payment solutions to retain cost-conscious consumers and remain competitive.

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