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Why providers should offer tools, data to help consumers make decisions

January 30, 2017

Every healthcare consumer faces two major decision points—what plan to choose, and how to access low cost, high-quality care when they get sick. While much has been said about plan choice, particularly with the rise of insurance exchanges, it is the latter decision point that is becoming more critical with the fast rise of high-deductible plans, where decisions on which providers to use have a major financial impact on the consumer.

The challenge to the industry is to collect information that consumers now find valuable and present it to them in a relevant way, without overwhelming them with too much information.

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