Consumers are increasingly leveraging online resources to both prepare for appointments and validate physician recommendations – moving beyond diagnosis to become more active in the treatment decision, according to new findings released from the Sixth Annual Makovsky/Kelton “Pulse of Online Search” Survey.
Fielded to 1,035 nationally representative Americans ages 18 and older, data further reveal that while the doctor-patient relationship remains integral to the healthcare equation, patients are actively seeking information online to supplement their doctor visits.
