Imagine you’re a parent rushing your child to the hospital, anxious for answers and healing. Or, you’re a clinician bordering on burnout, juggling mounting workload and life pressures. Each day, healthcare organizations have opportunities to alleviate high-pressure moments and the ways you communicate with people under your care either build or erode those relationships, your reputation and revenue.
Whether trying to convey routine information or respond to once-in-a-blue-moon crises — say, hospital borne infections, data breaches, controversial policy changes and more — hospital leaders can turn critical communications into trust and engagement builders.
