Many people think obesity, overeating, or losing weight are simply matters of willpower and self-control, a belief that has contributed majorly to discrimination and weight stigma.
But more and more neuroscientific studies show that physiological reactions we are not even aware of, let alone have a say over, regulate much of our appetite.
For instance, studies have suggested that upon entering a restaurant, our brains are unconsciously responding to the surrounding food cues, causing us to eat more than we planned.
