Ayear ago, Dr. Brian Gruber opened Integrated Surgical Services in Phoenix, transforming a former grocery store into an ambulatory surgical center (ASC) for outpatient orthopedic surgeries.
“The genesis of the whole thing was the ability to control patient experience,” Gruber said. “Hospitals are our friends, but there’s only so far your voice can go at some of the bigger facilities.”
Physicians say ASCs give them the ability to better control expenses and the patient experience, while keeping costs lower than they would be in a hospital.
