Health plans are beginning to wrestle with how to best use wearable devices—and the data they provide—it improve patient care and lower overall costs.
For example, the Blue Cross Blue Shield Association (BCBSA) is partnering with Fitbit to make its activity trackers and smartwatches more readily accessible to beneficiaries through a discount and promotion, calling the initiative its Blue365 program. The offer also enables beneficiaries to bundle their Fitbit purchase with a gym membership from Tivity Health.
