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Breakfast cereals: ‘Almost zero correlation’ between health claims and nutritional content

May 13, 2019

The nutritional facts and ingredients that appear on a product’s packaging aim to reveal what consumers want to know about a food.

A consumer might choose to look at a product’s calorie, fat, protein, carbohydrate, vitamin, or mineral content.

Those factors, as well as the potential presence of allergens and other ingredients, all work together to reveal a product’s content.

However, many manufacturers print claims that can steer consumers in one direction or the other.

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