Anthem Blue Cross is launching an integrated digital health platform designed to create a personalized member experience by connecting healthcare plan and benefits data with individual clinical and claims data, as well as information pulled from fitness and wellness apps.
Called Engage, the platform was developed in collaboration with vendor Castlight Health and will be available starting in January to Anthem’s large groups in California and sister plan in Colorado. In addition, it will be offered to all of the insurer’s large employer customers—so far, 20 have signed up for the integrated solution that brings together all of their employees’ key healthcare and benefits data.
