Most medical offices have adopted the use of technology, online marketing and social media. They’ve also embraced content in the form of blog posts, videos, social shares and more.
But while it’s not a new concept in the medical field, the challenge has become how to use this material to increase patient engagement. When patients are engaged in their medical care, they may be more proactive and able to receive a greater benefit from available health services. This can also lead to improved health and, ultimately, a better experience with a physician or facility.
