Remember Cambridge Analytica?
It was just the tip to the data iceberg. Issues around vast data sets, advanced analytics, revenue potential and ownership are all swirling together and reaching critical mass. But let’s take a step back.
Is de-identification a myth?
One of the cornerstones of data monetization is the role of de-identification. The basic premise is that core information is stripped of any reference to the individual. These data are used collectively to establish observations and insights into various trends, from medicine to marketing. That’s a fundamental reality that worked a few years ago.