An emerging company has a simple but lofty mission—making patients the custodians of their own medical information, able to share it with any providers on an as-needed basis.
Ciitizen is part of a personal mission of its founder, Anil Sethi, who most recently led the health tech division at Apple. It’s part of a promise that Sethi made to his sister, Tania, who died this past September after a battle with breast cancer.
He and his family were closely involved in supporting her through her care, and he vowed that he would develop technology that would help very sick patients manage their illnesses. As a result, Ciitizen initially plans to focus on providing services for cancer patients.
