These days, everyone seems to want access to consumer health data. We’re talking not just about healthcare companies, but also financial firms, insurance companies and technology giants like Apple, Google and Amazon.
Consumers have every reason to be concerned how their data is used, as companies outside of the healthcare realm, in particular, might use it in ways that make them uncomfortable. After all, these health-related companies may not have to follow HIPAA rules. Not only that, laws that govern data collection of any kind are still evolving on the state and federal level.